Here's how your business will benefit.
Be seen as progressive and innovative, making a positive difference in our world.
Most companies have some variation of a corporate responsibility program, such as a charitable initiative that donates funds to a cause or an employee volunteer program. However, we are beginning to see more companies which integrate social, environmental and governance considerations across their production and delivery of goods and services.
We are on the cusp of a new era - there is incredible opportunity for companies to emerge as leaders in the integration of transformational sustainability practices across their business.
Grow your Business
Consumers are becoming more ethical with their decision-making - keep your customers and attract new ones.
Studies show that consumers are becoming increasingly aware of the impacts of their purchasing behaviours and are willing to use their purchasing power to be more sustainable citizens with a positive impact. A report by Neilson finds 55% of global online consumers across 60 countries are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. A UK based study by Ethical Consumer and the Consumer Data Research Centre shows the value of ethical spending grew by 9% in 2013. Further, this study shows that people are talking about the companies they support and avoid: 56% of participants have discussed a company’s behaviour with family and friends, and 42% have recommended a company because of its reputation for responsibility.
Consumers are ready to support and spread the word about companies that are doing what they can to reduce their footprint and make positive contributions through ethical and sustainable approaches to production and services.
Hire the Best
People want to feel a sense of purpose - that they are making a positive difference with their work. Draw and retain motivated, passionate and bright staff.
A recent survey by Deloitte shows six out of 10 respondents said a sense of purpose was the main reason why they chose to work for a certain company. A 2012 study by Net Impact shows across generations, most people say having a job that makes a positive social impact is an important life goal. This is increasing with the upcoming workforce – 65% percent of college students expect to be able to make some positive social or environmental difference through their work.
By integrating sustainable and ethical approaches to positive change throughout a company, all employees – not just those in the Corporate Responsibility department – will feel like they are a part of something good. Having the reputation as a company that offers opportunity for all employees to have a positive impact will attract top talent.
The more integrative your efforts for good, the higher the return for your profits.
There is ample research demonstrating how integrative and holistic sustainability strategies that span multiple areas in a company (energy/operation, human resources, financial operations, marketing, and collaborations with NGO’s/government) can increase profitability and return to shareholders. A report published by MIT Sloan Management Review shows 59% of businesses that integrated sustainability across three or four business elements saw an increase in profits. Just look at Patagonia, a for profit business with an environmental mission which spans multiple business elements – estimates a revenue growth of 15 % per year.
Highest returns on investment for sustainability efforts come when approaches target multiple elements of the business – integrative and transformative change is how profit is gained.
Build Kick Ass Teams
Increasing the collective consciousness of staff will improve team functionality in all areas of your work.
We have all read about the benefits of mindfulness. More and more articles are being written that connect individual consciousness, building more functioning teams, and building understanding of our impacts on the world around us. Companies, like Google, are bringing mindfulness into the workplace. Google’s Search Inside Yourself program has shown to increase staff performance, build better managers and change perspectives on the world.
Through my process – I integrate mindfulness to build a collaborative team dedicated to creating positive social and environmental impacts for your business.